Picture Style
Standard picture style creates basic photo styles that are used in most images. It is set to produce vivid colors and contrast level that people tend to prefer. Portrait tends to close the gap within colors. The portrait tone adjusts to magenta yellow close to red range and adds brightness. Landscape style works to create more vivid colors to create a more effective image. Neutral style helps to retain the image in rich detail giving the greatest latitude. Richer detail is retained as data. Faithful style helps to keep the colors accurate the the naked eye no matter how sober or vivid. Monochrome works to create an image with no color creating a black and white image.
White Balance
Color temperature is measured in Kelvin. Each thing that is taken has its own light temperature. The camera adapts to the temperature when taking the image. This ranges from candle light been high to clear blue sky being a low temperature. You can set the white balance on a camera to a different Kelvin value to reproduce imagery with either a warm or cool look. A warm effect can represent a happy effect whereas a cold effect represents a scared effect.
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